Tour Sponsorship Trip
One of the key strategies for hitting the NYT Bestseller list is book sales (duh), but it needs to be far and quick and wide. Which means get your ass across the country as quickly as possible. Don’t get any fantasy-land, exciting travel ideas. This is single-handedly the most dreadful grind you can imagine (silver lining: getting to meet you).
Anyway, in a drive to make this fucker fun, we’re wrapping the tour around great events where u get to meet other amazing women, and have some drinks in a cool venue. And for that we need sponsors. That’s why Kimmy and I are out here in San Fran freezing our asses off (who knew it was so cold in July?) meeting with potential sponsors to work with (which will help pay for the events so you don’t have to).
Our rule is that the companies we partner with need to be ones we know and love and provide you with something you can use to build success. On the list for today: Sephora (what girl on top doesn’t need a variety of beauty lines to choose from? Kimmy calls it a playground) and Virgin—please Richard we need more destinations. If you have any ideas or brand you love and think we should have on the tour (means more swag in your goodie bag) tell me about it at nicole@nicolewilliams.com.

Sneaky shot of logo in SF Virgin Headquarters
